NINJA’s ultimate
streaming room
REDBULL ESPORTS
ENVIRONMENTAL DESIGN
AGENCY | roundhouse
ROLE | experiential strategy
OVERVIEW
Redbull and Tyler “Ninja” Blevins have a longstanding history. And to celebrate the growth of their partnership, Redbull Gaming wanted to do something special — design a streaming room like no other for the world’s most popular gamer.
ROLE DETAILS |
stakeholder interviews
design research
storytelling
creative brief + design direction
experiential strategy
THE PROCESS
The ultimate streaming room had to be like nothing the world has ever seen and suit Ninja’s needs as a digital creator. To kick off the process, we studied the setup of the world’s best streamers. And to understand Ninja’s needs, we needed to immerse ourselves in his world. We visited his in-home studio and conducted an interview to get to know his process and his goals. From there, we collaborated with him to design the perfect content studio, giving him the power to create.
STEP 1
DESIGN RESEARCH |
Understand the category
Stakeholder Interviews
Immesrion
STEP 2
ENVIRONMENTAL |
Design for Ninja’s needs
Include surprise and delight moments
Build the ultimate streaming studio
STEP 3
DO IT LIVE |
Watch the studio come to life
Demonstrate the content capabilities
Unveil the new space to his six million fans
THE FINAL DESIGN
