OVERVIEW

To drive brand awareness for Amazon Fire TV, Amazon developed a series of on-the-ground activations to engage consumers. dotdotdash partnered with Amazon and their partner agency to bring the technology story to life with tech-forward interactive installations. 

Pop Bot, a first ever robotic popcorn machine, personalizes popcorn flavors based on a user’s taste in film and tv, making, seasoning, and delivering on the spot. 

IN THE PRESS

ROLE DETAILS |
creative concepting
stakeholder engagement
interactive strategy
consumer insights
channel strategy