OVERVIEW

Mophie needed help creating an unforgettable experience that would connect with the unique audience at Tyler, the Creator's Camp Flog Gnaw festival. We built an electric backyard garden that boasted a giant glowing treefort, games, comfy seating, and 300+ charging points including phone-charging barbecues and flowers.

Over the course of the weekend the garden acted as a hotspot for photos, a beacon for meetups, and a lounge for hanging out as attendees recharged both their phones and themselves.

ROLE DETAILS |
creative concepting
audience research
new media strategy