grasslands
experience
COOKIES CANNABIS
EXPERIENTIAL ACTIVATION
AGENCY | dotdotdash
ROLE | experiential strategy
OVERVIEW
Premium Cannabis brand Cookies was looking for an on the ground experience reflective of their brand ambassador Berner, and the next level retail experience they offer to their loyal fans. Popping up at Grasslands, this cannabis infused activation travelled around to key market activations, bring the best bud around to this hypebeast audience.
ROLE DETAILS |
creative concepting
brand strategy
experiential strategy
consumer insights