here’s what you need to know.
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I am Victoria Wells, a multi-discplinary artist, strategist, and researcher, currently doing business out of Portland, LA, and NYC. My work typically focuses on researching people and cultures and designing stories and experiences for them, but my specialties include new media and emerging tech, human-centered design, and creative concepting.
I have worked with a variety of brands, non-profits, museums, collectives, and festivals to solve business problems, design experiences that meet consumer needs, and connect people both digitally and IRL, all over the world. And while I love researching new categories and cultures, I’ve done an extensive amount of work in sportswear, gaming, music, and fashion.
My background in corporate facilitation, experience design, systems science, and installation art mean I have a unique approach to my work, collaborating closely with clients and designing adaptive research approaches for any given project.
I love what I do — researching culture and community, designing thoughtful experiences, and crafting stories that bring people together — and am excited for the next challenge.
capabilities
STRATEGY |
creative + storytelling
new business
brand
experience
omni-channel
digital + interactive
CREATIVE |
concepting + prototyping
new media + interactive
permanent / temporary installation
service + experience design
immersive storytelling
information / education design
RESEARCH |
consumer insights
qualitative + quantitative
primary + secondary
design research
stakeholder engagement
interviews, workshops, synthesis
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BRANDS + NON-PROFITS
MUSEUMS + FESTIVALS+ RESIDENCIES
